Nowadays, everything is done using a mobile device. From online purchases to communication, on-the-go convenience is a requirement. Mobile trends continue to evolve, but one trend that has continued to grow is the use of text messaging. According to Forrester, more than 6 billion text messages are sent each day. As a business owner, small business text messaging can be beneficial in many ways.
If you’re looking to reach your company’s customer service and communication goals, now is the time to start using texts! Read on to learn about the top 3 benefits of text messaging.
Text messaging is convenient for you and for your customers. This communication channel is easier than sending an email or picking up the phone to make a call. How often have you called a customer with no response? How many times has a customer called, only to be put on hold?
These inconveniences can be avoided with the use of text messaging! Instead, Customers can text you with questions or concerns in just a few seconds! Convenience and customer service go hand-in-hand. Customers should have an open line of communication around the clock. By using an SMS-enabled landline phone, customers can communicate with your company anywhere at any time. Here is small business text messaging in action.
These days it’s likely that customer communication is done through phone calls and emails. While these methods work, they are not the most ideal. Customers don’t always pick up the phone when you call, and voicemails are rarely listened to. The same problem exists with emails. However, with text messages, it is all but promised that your message will be read. With text messaging, you can implement automated notifications for all purposes.
Do you need to remind clients of upcoming appointments? Want to let customers know that your business will be closed next Tuesday? With small business text messaging, notifications can not only be automated, but they can be sent en masse! This means you can automatically reach hundreds of customers at the same time!
Get your messages read
In the past, emailing was the go-to method to communicate with customers. However, the read rate of emails has plummeted in recent years. Did you know that only 22 percent of all the emails you send are read? This is because emails are not as quick or convenient as texts.
But, by communicating via text messages, your messages read success rate can skyrocket to over 90 percent! This means that customers will receive your communications quickly and easily. Gone are the days of sending cold emails that are never read. Whether you’re sending an appointment reminder to a customer or notifying them of an upcoming sale, texts can help spread the word!
Text messaging is a must-have if you want to provide quality customer service while also focusing on convenient communication. The benefits of implementing text messaging are endless and it is inexpensive too! Boost your customer service and communication channels by using a texting service for small business.